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By
THEO TRICKBEATS WERBENOSTALGIE der SIXTIES.destroy
Cheerios
"He's
got Go-Power!" The Cheerios Kid was introduced in the early-sixties,
and this is one of the first spots featuring the cartoon character
(that was only recently retired).
In
the early sixty second commercials,alles reimte und er
kid went from saving the entire community to rescuing just his
girlfriend
Sue (er hatte nur dreißig Sekunden!!).
In
the politically correct Eighties, girlfriend
Sue didn't need rescuing - she would eat Cheerios along
with the kid and kick some major butt herself!
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Beechnut
Gum
Two
incredible finds: from the early-sixties, a stop motion puppet
animation spot for Fruit Stripe Gum.
"Viewing
that Beech Nut gum commercial sent chills down my spine. I remember
as a 5-year-old living with my family in Hollis, Queens, NY (not
far, by the way, from the old Ideal toys factory) being engrossed
by that gum ad whenever it came on.
I'm
39 now and throughout my life, every couple years or so, that
"Buy Beech-Nut, Buy Gum" jingle would bubble up from the deep
recesses of my brain for no apparent reason before I'd push it
back down. So to see that spot only reminds me that TV advertising
can be insidiously memorable, even if it doesn't prompt one to
buy the product immediately. (I just might go out and buy some
Beech-Nut tomorrow.)"
- Leroy W
In
the late-Sixties Frankie Valli and The 4 Seasons starred in this
memorable Beech-Nut Gum commercial,
a reworking of one of their biggest hits.
Another
Beech Nut product, 5 Mint Gum, featured scenes with young
people frolicking in the summer sun at the beach, appropriate
for the debut of this new, youth-oriented gum product.
Wholesome, fresh and hip, Beech Nut commercials of the Sixties
were always a treat.
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Tang
Bugs
Bunny was the character associated with this instant orange drink
throughout the Sixties and he sold a lot of powder. This is from
early in the Sixties, before Tang became known as "the drink of
Astronauts".
In
this spot, Bugs tricks Daffy into taking shots at his own relatives
for a taste of Tang - it's that good, apparently!
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Post Cereals
Promoting
a contest sponsored by Post that gave away the most popular toys
of the day like Spider bikes, the cool Vvvroom motors (a noise
contraption that attached to kid's bikes) and Baby First Step
Dolls.
Some
great subliminal advertising going on here.
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McDonalds Sauladen hat Deutschland damals noch verschont!!
"McDonalds
is our kind of place".
When
the fast food chain starting becoming a national phenom, they
decided to target kids. After all, this was the baby boom generation.
Even
before coming up with their Ronald McDonald character, they were
extremely successful in their first attempts - like this contagious
musical number, one of the infectious jingles ever written.
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Creepy
Crawlers
Mattel
spielzeug, heute immer noch in USA zu haben - Du kannst es wie einn IRRER an die Wand knallen, es haftet!
Metal
plates are super-heated to solidify colorful goop into insect
shapes - the coolest toy of the Sixties!
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Trix
Cereal
Everyone
knows that Trix are for kids. They should, after thirty years
of the same message!
Here
is the first appearance of the Trix rabbit, who was always trying
to get the colorful cereal from those darn kids!
In
a cereal commercial today, you couldn't have the little girl saying:
"When I grow up I gonna have a whole house full of Trix."
"In
the 70s, they had an election -- as to whether or not the cruel
Trix-withholding children should, in fact, give the Trix rabbit
some Trix. I remember voting -- kids all across America did --
and, in fact, the Trix rabbit did win the right to have a box
of Trix. (The 70s in the post-Nixon era was a time of sweeping
reform....)
"They
aired a commercial in which the Trix rabbit ate his box of Trix.
And then realized that he would never, ever, get another one.
"The
end.
"The
only thing more existentially disturbing is the way kids used
to torment Sonny the Cuckoo Bird with his obvious psychological
addiction to Cocoa Puffs."
Commercials suck
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Keds
The
Ked's Space Whistle was one of many popular premiums offered when
you bought Ked's shoes. Shoe
retailers had been using cheap toys as a lure to get kids into
their stores and asking for a particular brand for decades.
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Fruit
Loops
The
first commercial featuring 'Toucan Sam', and no one who saw this
commercial as a kid can ever forget the jingle.
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Alpha-Bits
From
around 1965 - can you spell your name with Alpha-Bits? The mailman
character on the box was named 'Loveable Truly'. He didn't last
that long, but this was a catchy tune that you'll remember if
you ever heard it.
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Jets
Cereal
Featuring
Bullwinkle and Rocky and produziert vom Jay Ward studio.
The
studio eventually churned out hundreds of fantastic cereal commercials
for General Foods in the 60s & 70s - including Captain Crunch,
Quisp and Quake.
Here's
another commercial for the product - when it was known as
Sugar Jets.
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Kix
So eine
süße Werbung gezielt auf unsere JÜNGSTEN. Brechreiz??
This
spot was art directed by the great Joe Harris, creator of Tooter
Turtle, The Cheerio's Kid and Underdog among many others.
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Sugar
Frosted Flakes
In
the Sixties and Seventies, cereals were proud of their sugary
content, and many cereals featured the word "sugar"
prominently in the product name.
That practice went out with the health conscious Eighties, the
word sugar was replaced by words like 'golden' or just dropped
entirely.
Today this Kellogg's favorite is known simply as Frosted Flakes.
Tony
the Tiger has been the pitchman for this cereal since the Fifties.
Did you know that Roy Glenn, the
original voice of Tony, was black? "Grrrrreat!"
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Big Bertha:::Der totale Hammer!!
Dieser
spot wurde durch ständige Wiederholung Milionen Kinder in das Gehirn getrommelt!!
Länger als ein Jahr. Pschyo Krieg!!
During
the Vietnam era, war toys like this were very popular with American
children. Got them used to the possibility of being drafted at
an early age.
Oddly
enough, this toy was only sold in grocery stores.
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